Email marketing is a type of digital marketing strategy that involves sending commercial messages, typically to a group of people, using email as the primary means of communication. The goal of email marketing is to build relationships with potential or existing customers, encourage customer loyalty and repeat business, and ultimately increase sales or revenue for a business.
Here are some frequently asked questions for a digital marketing agency that provides EDM services:
An EDM is a type of email that is sent to a targeted list of subscribers for the purpose of promoting a specific product, service, or event. A newsletter, on the other hand, is a regular email sent to a broader audience, typically containing general news, updates, or content related to a brand or company.
The frequency of EDM campaigns will depend on the goals of the campaign and the preferences of the subscribers. Generally, it is recommended to send EDM campaigns no more than once a week to avoid overwhelming subscribers and causing them to unsubscribe. However, the frequency can be adjusted based on the engagement levels and feedback from the subscribers.
The success of an EDM campaign can be measured by tracking key metrics such as open rates, click-through rates, conversion rates, and revenue generated. These metrics can provide insights into the effectiveness of the campaign and can be used to make adjustments to future campaigns to optimize performance. Additionally, collecting feedback from subscribers through surveys or other feedback mechanisms can help to improve the effectiveness of the campaign.
To improve email open rates, it is important to use a clear and concise subject line that accurately reflects the content of the email. Personalising the email by including the recipient's name and segmenting the email list based on their interests or preferences can also increase open rates. Additionally, using a recognisable sender name and optimising the email for mobile devices can help to improve email open rates.