Email marketing is a type of digital marketing strategy that involves sending commercial messages, typically to a group of people, using email as the primary means of communication. The goal of email marketing is to build relationships with potential or existing customers, encourage customer loyalty and repeat business, and ultimately increase sales or revenue for a business.
This includes writing compelling copy for the email, as well as selecting and formatting images or other multimedia content that will be included.
This involves managing the email list and ensuring that it is up-to-date and accurate. This may include adding new subscribers, removing inactive or bounced email addresses, and segmenting the list to target specific groups of subscribers.
This includes setting up and sending the emails, as well as monitoring and analysing the results of the campaign. This may involve tracking open and click-through rates, monitoring unsubscribe rates, and making adjustments to the campaign as needed.
This step involves determining the goals of the email marketing campaign, identifying the target audience, selecting the type of email campaign, and creating a plan for achieving the desired results. This may involve creating a content calendar, defining the key performance indicators (KPIs), and determining the budget.
Email content is created, which includes designing an attractive email template, crafting engaging copy, and adding relevant images, videos, or other multimedia content. The email should be optimized for mobile devices and should comply with email marketing best practices and guidelines.
Once the email content is ready, the campaign is launched by sending the email to the target audience. This step involves ensuring that the email is sent at the right time, using the appropriate email service provider, and monitoring the delivery status and open rates.
After the email campaign is executed, the results are analysed to evaluate the effectiveness of the campaign. This step involves monitoring key metrics such as open rates, click-through rates, conversion rates, and other relevant KPIs. Based on the results, adjustments can be made to optimise future email campaigns for better results.
This step involves determining the goals of the email marketing campaign, identifying the target audience, selecting the type of email campaign, and creating a plan for achieving the desired results. This may involve creating a content calendar, defining the key performance indicators (KPIs), and determining the budget.
Email content is created, which includes designing an attractive email template, crafting engaging copy, and adding relevant images, videos, or other multimedia content. The email should be optimized for mobile devices and should comply with email marketing best practices and guidelines.
Once the email content is ready, the campaign is launched by sending the email to the target audience. This step involves ensuring that the email is sent at the right time, using the appropriate email service provider, and monitoring the delivery status and open rates.
After the email campaign is executed, the results are analysed to evaluate the effectiveness of the campaign. This step involves monitoring key metrics such as open rates, click-through rates, conversion rates, and other relevant KPIs. Based on the results, adjustments can be made to optimise future email campaigns for better results.
Here are some frequently asked questions for a digital marketing agency that provides EDM services:
An EDM is a type of email that is sent to a targeted list of subscribers for the purpose of promoting a specific product, service, or event. A newsletter, on the other hand, is a regular email sent to a broader audience, typically containing general news, updates, or content related to a brand or company.
The frequency of EDM campaigns will depend on the goals of the campaign and the preferences of the subscribers. Generally, it is recommended to send EDM campaigns no more than once a week to avoid overwhelming subscribers and causing them to unsubscribe. However, the frequency can be adjusted based on the engagement levels and feedback from the subscribers.
The success of an EDM campaign can be measured by tracking key metrics such as open rates, click-through rates, conversion rates, and revenue generated. These metrics can provide insights into the effectiveness of the campaign and can be used to make adjustments to future campaigns to optimize performance. Additionally, collecting feedback from subscribers through surveys or other feedback mechanisms can help to improve the effectiveness of the campaign.
To improve email open rates, it is important to use a clear and concise subject line that accurately reflects the content of the email. Personalising the email by including the recipient's name and segmenting the email list based on their interests or preferences can also increase open rates. Additionally, using a recognisable sender name and optimising the email for mobile devices can help to improve email open rates.
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